01
AI strategy + adoption
Choose useful use cases, redesign the workflow, evaluate risk, and build an adoption plan your team can actually run.
Consulting / primary offer
Turn AI and ecommerce into working growth systems.
I work directly with leaders and teams to find the commercial leverage, shape the right technical plan, and stay close to delivery.
↳ You work with me. No handoffs.
Start a conversation
What I do
One engagement across strategy, product, and the system underneath.
02
Ecommerce + conversion
Find friction across acquisition, merchandising, checkout, retention, and the operating system behind the storefront.
03
Technical architecture
Evaluate platforms, integrations, data flow, performance, security constraints, and the real cost of changing direction.
04
Product engineering
Translate the plan into production work, collaborate with internal teams, and contribute directly when code is the fastest way forward.
05
Experimentation + analytics
Define the decision, instrument the behavior, run the test, and make the result legible to the people funding the work.
06
Platforms + delivery
Turn scattered initiatives into an operating model with clearer ownership, sequencing, and technical standards.
How it works
I reduce ambiguity, then help ship.
01
Diagnose
Business target, customer friction, data, team constraints, and technical reality.
02
Choose
The few moves with enough leverage to justify the time, cost, and organizational attention.
03
Deliver
Plan, prototype, build, test, or guide the team until the decision becomes a working result.
Inside consulting
Workshops and advisory are tools, not separate products.
A focused workshop can align a leadership team. An advisory cadence can keep a difficult initiative honest. I use both inside consulting when they help the work move faster, but the engagement stays accountable to a business outcome.
- +Leadership alignment and AI opportunity mapping
- +Ecommerce journey and conversion diagnosis
- +Architecture and platform decision reviews
- +Product, experiment, and delivery working sessions
One-on-one coaching
For the person making the calls.
Bring the decisions you are carrying alone. We sort the signal from the noise, pressure-test the plan, and turn the next move into work you can execute.
For people running a small ecommerce business who want a candid technical growth partner.
01
Growth priorities
Choose what deserves attention now across acquisition, conversion, merchandising, retention, and operations.
02
AI tools + workflows
Use AI where it saves time or improves decisions, without buying every tool or creating a brittle process.
03
Ecommerce systems
Make better calls about storefronts, apps, automations, analytics, content, and the stack holding them together.
04
Technical decisions
Understand proposals, vendors, tradeoffs, and implementation risk before you spend money or lock in a platform.
How a session works
01
Send the context
Share the decision, numbers, or messy context before we meet.
02
Work it live
We challenge assumptions, map the options, and choose the next move together.
03
Leave with action
You leave with a clear decision, the immediate work, and the evidence to watch next.
Good fit
Bring me a problem that matters.
- ✓You have a growth target but too many disconnected initiatives.
- ✓Your AI conversation is louder than your operating plan.
- ✓Ecommerce performance is stuck and the cause crosses teams.
- ✓A platform or architecture decision carries material business risk.
- ✓You need a senior technical partner who can communicate with leadership.
Start the brief
Tell me what has to change.
A useful first note includes the business goal, the current constraint, who owns the decision, and the timing.