01
AI strategy + adoption
Pick the use cases that pay, redesign the workflow around them, manage the risk, and give your team an adoption plan it can follow.
Consulting / primary offer
Growth systems for companies that sell online.
I work with leaders and teams to find the commercial leverage, choose the right technical plan, and stay on through delivery.
↳ Less guessing. More shipped.
Get in touch
What I do
One engagement, from the growth target to the deploy.
02
Shopify + ecommerce
Store builds, theme and app work, migrations onto Shopify, checkout and subscriptions, and the integrations that keep inventory, orders, and email in step.
03
Lead generation
Landing pages, tracking, paid search, SEO, and follow-up that turn traffic into qualified leads. At a payments company that meant 20x the web leads inside a year.
04
Conversion + experimentation
Find the friction from first click to checkout, decide what to test, instrument it properly, and report results the people funding the work can act on.
05
Technical architecture
Evaluate platforms, integrations, data flow, performance, and security, and put a real price on changing direction.
06
Product engineering
Turn the plan into production work with your team, and write the code myself when that is the fastest route.
07
Codebase audits + cleanup
Review AI-generated and rushed code, remove what does not belong, and hand back a system your team understands.
08
Security + PCI
Payment flows, secrets, dependencies, and access reviewed against PCI DSS and the attack paths that get used in practice.
09
Accessibility
WCAG audits and fixes so the site works for everyone and passes the questions legal and procurement will ask.
Code you can trust
Deslopify, understand, secure.
If AI tools or a string of contractors left you with code nobody fully understands, I read it, explain it, clean it up, and make sure it is secure and accessible before it costs you a sale or an audit.
01
Deslopify the codebase
Every file gets read by someone who has shipped production code for fifteen years, not by another tool.
- +Written findings, ranked by risk
- +Fixes applied or handed to your team
- +A short list of rules to keep it clean
02
Understand the stack
You get a plain-language map of what the system does, how data moves through it, and what would break if you changed it.
- +Architecture and data-flow map
- +Dependency and performance review
- +Summary written for leadership
03
Secure it, including PCI
Cardholder data scope, secrets, and access get checked against PCI DSS, then fixed in priority order.
- +Scope and payment-flow review
- +Remediation plan with owners
- +Support through your assessment
04
Make it accessible
Real keyboard and screen-reader testing, not a scanner report, followed by fixes and guidelines your team can keep.
- +WCAG 2.2 audit with evidence
- +Fixes made in the codebase
- +Guidelines for the team
How it works
Diagnose, choose, deliver.
01
Diagnose
The business target, where customers get stuck, the data, the team, and the technical reality.
02
Choose
The few moves with enough leverage to be worth the time, money, and attention.
03
Deliver
Plan, prototype, build, test, or guide the team until the decision is a working result.
Inside consulting
Workshops and advisory are tools, not separate products.
A focused workshop can get a leadership team aligned in a day. A monthly advisory call can keep a hard project honest. I use both inside an engagement when they speed things up, and the engagement still answers to a business result.
- +Leadership alignment and AI opportunity mapping
- +Shopify migration and storefront planning
- +Lead generation and funnel reviews
- +Architecture and platform decision reviews
- +Ecommerce journey and conversion diagnosis
- +Product, experiment, and delivery working sessions
Good fit
Bring me a problem that matters.
- ✓You have a growth target and too many disconnected projects chasing it.
- ✓Your AI conversation is louder than your operating plan.
- ✓Your Shopify store is busy but margin or conversion is not moving.
- ✓Web leads have flattened and nobody can say which channel is working.
- ✓A platform or architecture decision carries real business risk.
- ✓AI tools or contractors wrote code nobody fully understands, and it has to be secure, accessible, and maintainable.
Start the brief
Tell me what has to change.
A useful first note covers the goal, the constraint, who decides, and when.