[{"data":1,"prerenderedAt":186},["ShallowReactive",2],{"settings":3,"portfolio-welchs-juicefuls":27},{"id":4,"cv":5,"default_meta_image":6,"email":7,"extension":8,"external_links":9,"favicon":19,"location":20,"logo_dark":21,"logo_light":21,"meta":22,"name":23,"round_logo":24,"stem":25,"__hash__":26},"settings\u002Fsettings.yml","\u002Fmark-spirek-resume.pdf","\u002Fimages\u002Fog-default.png","mark@markspirek.com","yml",[10,13,16],{"url":11,"text":12},"https:\u002F\u002Fgithub.com\u002Fmspirek","GitHub",{"url":14,"text":15},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmspirek\u002F","Linkedin",{"url":17,"text":18},"https:\u002F\u002Ffocusstate.com","(:focus state)","\u002Fimages\u002Ffavicon.png","Austin, TX","\u002Fimages\u002Flogos\u002Favatar.jpeg",{},"Mark Spirek",true,"settings","JBIcnjpYNn3ITT-stl9NXDK_836L5PHgO3X-Hr5Jdvs",{"id":28,"title":29,"blurb":30,"body":31,"categories":172,"cover_image":62,"date":177,"description":61,"extension":178,"meta":179,"meta_description":180,"meta_title":181,"navigation":24,"path":182,"seo":183,"stem":184,"__hash__":185},"portfolio\u002Fportfolio\u002Fwelchs-juicefuls.md","Welch's Juicefuls: Unmute Your Fruit","A cross-platform sweepstakes campaign with Spotify integration that drove a 25% sales lift and 89% increase in new shoppers for Welch's Juicefuls.",{"type":32,"value":33,"toc":164},"minimark",[34,39,43,47,50,56,63,67,70,99,103,129,134,138,141,161],[35,36,38],"h2",{"id":37},"the-challenge","The Challenge",[40,41,42],"p",{},"Welch's Juicefuls was getting outspent by General Mills' Gushers — aggressive ad spend that put Juicefuls at risk of being delisted by retailers. The brand needed a campaign that could punch above its weight and steal share without matching Gushers dollar-for-dollar on media.",[35,44,46],{"id":45},"the-campaign-unmute-your-fruit","The Campaign: Unmute Your Fruit",[40,48,49],{},"The \"Unmute Your Fruit\" campaign leaned into what made Juicefuls different — real, whole fruit inside every bite in an aisle dominated by junk ingredients. I built the digital experience that brought this campaign to life across multiple touchpoints.",[51,52,53],"blockquote",{},[40,54,55],{},"In a world of artificial everything, sometimes the best marketing strategy is just being real.",[40,57,58],{},[59,60],"img",{"alt":61,"src":62},"","\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fcover.jpg",[35,64,66],{"id":65},"the-spotify-integration","The Spotify Integration",[40,68,69],{},"The headline feature was a sweepstakes built in partnership with Spotify, offering fans exclusive access to real moments with emerging artists Tanner Adell and Teddy Swims. I built the sweepstakes platform that tied together:",[71,72,73,81,87,93],"ul",{},[74,75,76,80],"li",{},[77,78,79],"strong",{},"Spotify API integration"," for artist content and authentication flows",[74,82,83,86],{},[77,84,85],{},"Cross-platform entry system"," spanning digital, social, and in-store touchpoints",[74,88,89,92],{},[77,90,91],{},"Sweepstakes engine"," handling entries, validation, winner selection, and prize fulfillment",[74,94,95,98],{},[77,96,97],{},"Real-time analytics dashboard"," tracking campaign performance across channels",[35,100,102],{"id":101},"what-i-built","What I Built",[71,104,105,111,117,123],{},[74,106,107,110],{},[77,108,109],{},"Campaign microsite"," in Nuxt with dynamic content and sweepstakes entry flows",[74,112,113,116],{},[77,114,115],{},"In-store to digital bridge"," — QR codes and short URLs driving physical shoppers into the digital experience",[74,118,119,122],{},[77,120,121],{},"Social integration"," amplifying the campaign across platforms",[74,124,125,128],{},[77,126,127],{},"Mobile-first design"," optimized for the impulse-driven grocery aisle audience",[40,130,131],{},[59,132],{"alt":61,"src":133},"\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fscreenshot-1.jpg",[35,135,137],{"id":136},"the-results","The Results",[40,139,140],{},"The numbers told the story:",[71,142,143,149,155],{},[74,144,145,148],{},[77,146,147],{},"25.3% sales lift"," at Walmart",[74,150,151,154],{},[77,152,153],{},"68 million impressions"," across all channels",[74,156,157,160],{},[77,158,159],{},"89% increase in new shoppers"," discovering the brand",[40,162,163],{},"The campaign proved that smart digital execution can outperform raw ad spend — and that building an experience people actually want to engage with beats shouting louder than the competition every time.",{"title":61,"searchDepth":165,"depth":165,"links":166},2,[167,168,169,170,171],{"id":37,"depth":165,"text":38},{"id":45,"depth":165,"text":46},{"id":65,"depth":165,"text":66},{"id":101,"depth":165,"text":102},{"id":136,"depth":165,"text":137},[173,174,175,176],"Vue","Nuxt","Spotify API","Sweepstakes","2024-01-15T05:00:00+0000","md",{},"A digital sweepstakes campaign integrating Spotify, social, and in-store promotion that drove massive sales lift for Welch's Juicefuls.","Welch's Juicefuls | Work | Mark Spirek","\u002Fportfolio\u002Fwelchs-juicefuls",{"title":29,"description":61},"portfolio\u002Fwelchs-juicefuls","76pV0L8xS-zp0O5T88ywNZ8jowCHoyWAp_pE4OV46Mc",1788057952140]