[{"data":1,"prerenderedAt":133},["ShallowReactive",2],{"settings":3,"portfolio-st-james-of-london":31},{"id":4,"apple_touch_icon":5,"cv":6,"default_meta_image":7,"default_meta_image_alt":8,"email":9,"extension":10,"external_links":11,"favicon":21,"favicon_png":22,"location":23,"logo_dark":24,"logo_light":24,"meta":25,"name":26,"round_logo":27,"site_url":28,"stem":29,"__hash__":30},"settings\u002Fsettings.yml","\u002Fimages\u002Fapple-touch-icon.png","\u002Fmark-spirek-resume.pdf","\u002Fimages\u002Fog-ms.png","Mark Spirek, AI + growth systems","mark@markspirek.com","yml",[12,15,18],{"url":13,"text":14},"https:\u002F\u002Fgithub.com\u002Fmspirek","GitHub",{"url":16,"text":17},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmspirek\u002F","Linkedin",{"url":19,"text":20},"https:\u002F\u002Ffocusstate.com",":focus state","\u002Ffavicon.svg","\u002Fimages\u002Ffavicon-32.png","Austin, TX","\u002Fimages\u002Flogos\u002Favatar.jpeg",{},"Mark Spirek",true,"https:\u002F\u002Fmarkspirek.com","settings","-NgLmQcZCLb8UuBzHIgaqY01HVxlOIncFQJniBnRPlg",{"id":32,"title":33,"blurb":34,"body":35,"categories":119,"cover_image":123,"date":124,"description":52,"extension":125,"meta":126,"meta_description":127,"meta_title":128,"navigation":27,"path":129,"seo":130,"stem":131,"__hash__":132},"portfolio\u002Fportfolio\u002Fst-james-of-london.md","St James of London","A refined ecommerce experience for a luxury men's grooming brand, blending elegant design with seamless shopping.",{"type":36,"value":37,"toc":112},"minimark",[38,43,47,54,58,61,67,72,76,105,109],[39,40,42],"h2",{"id":41},"the-brand","The Brand",[44,45,46],"p",{},"St James of London is a luxury men's grooming brand with roots in British tradition. Their products are premium, their packaging is impeccable, and their website needed to reflect that same level of care and sophistication.",[44,48,49],{},[50,51],"img",{"alt":52,"src":53},"","\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fscreenshot-1.png",[39,55,57],{"id":56},"the-design","The Design",[44,59,60],{},"I created an ecommerce experience that felt as refined as the products it sold. Rich photography, restrained typography, and generous whitespace let the products breathe. Every design decision was filtered through one question: does this feel luxurious?",[62,63,64],"blockquote",{},[44,65,66],{},"Luxury in digital design isn't about adding more. It's about knowing exactly what to take away.",[44,68,69],{},[50,70],{"alt":52,"src":71},"\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fscreenshot-2.png",[39,73,75],{"id":74},"what-made-it-work","What Made It Work",[77,78,79,87,93,99],"ul",{},[80,81,82,86],"li",{},[83,84,85],"strong",{},"Elegant product pages"," with large imagery and detailed descriptions",[80,88,89,92],{},[83,90,91],{},"Streamlined checkout flow"," reducing friction to a minimum",[80,94,95,98],{},[83,96,97],{},"Responsive layout"," that maintained its premium feel across all devices",[80,100,101,104],{},[83,102,103],{},"Brand storytelling"," woven throughout the shopping experience",[39,106,108],{"id":107},"the-outcome","The Outcome",[44,110,111],{},"The redesigned store elevated St James of London's digital presence to match their physical products. The site became a proper brand experience, not just a place to buy things, but a place to fall in love with the brand.",{"title":52,"searchDepth":113,"depth":113,"links":114},2,[115,116,117,118],{"id":41,"depth":113,"text":42},{"id":56,"depth":113,"text":57},{"id":74,"depth":113,"text":75},{"id":107,"depth":113,"text":108},[120,121,122],"Ecommerce","Web Design","UI\u002FUX","\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fcover.png","2016-03-01T06:00:00+0000","md",{},"A luxury ecommerce experience for St James of London men's grooming products.","St James of London | Work | Mark Spirek","\u002Fportfolio\u002Fst-james-of-london",{"title":33,"description":52},"portfolio\u002Fst-james-of-london","Sy5Ibi9YPR_cx100MNqeW0ovXyUpXztuD62YB_RtlWs",1788901049632]