[{"data":1,"prerenderedAt":157},["ShallowReactive",2],{"settings":3,"portfolio-ricola-pentatonix":31},{"id":4,"apple_touch_icon":5,"cv":6,"default_meta_image":7,"default_meta_image_alt":8,"email":9,"extension":10,"external_links":11,"favicon":21,"favicon_png":22,"location":23,"logo_dark":24,"logo_light":24,"meta":25,"name":26,"round_logo":27,"site_url":28,"stem":29,"__hash__":30},"settings\u002Fsettings.yml","\u002Fimages\u002Fapple-touch-icon.png","\u002Fmark-spirek-resume.pdf","\u002Fimages\u002Fog-ms.png","Mark Spirek, AI + growth systems","mark@markspirek.com","yml",[12,15,18],{"url":13,"text":14},"https:\u002F\u002Fgithub.com\u002Fmspirek","GitHub",{"url":16,"text":17},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmspirek\u002F","Linkedin",{"url":19,"text":20},"https:\u002F\u002Ffocusstate.com",":focus state","\u002Ffavicon.svg","\u002Fimages\u002Ffavicon-32.png","Austin, TX","\u002Fimages\u002Flogos\u002Favatar.jpeg",{},"Mark Spirek",true,"https:\u002F\u002Fmarkspirek.com","settings","-NgLmQcZCLb8UuBzHIgaqY01HVxlOIncFQJniBnRPlg",{"id":32,"title":33,"blurb":34,"body":35,"categories":142,"cover_image":147,"date":148,"description":52,"extension":149,"meta":150,"meta_description":151,"meta_title":152,"navigation":27,"path":153,"seo":154,"stem":155,"__hash__":156},"portfolio\u002Fportfolio\u002Fricola-pentatonix.md","Ricola + Pentatonix: Natural Voices Sweepstakes","A sweepstakes campaign pairing Ricola with Pentatonix to celebrate natural voices and drive brand engagement through interactive experiences.",{"type":36,"value":37,"toc":134},"minimark",[38,43,47,54,58,61,67,72,76,79,84,89,93,122,127,131],[39,40,42],"h2",{"id":41},"the-campaign","The Campaign",[44,45,46],"p",{},"Ricola teamed up with Pentatonix, the a cappella group known for their natural voices, for a sweepstakes campaign that was all about celebrating what makes voices special. The concept was a perfect brand fit: Ricola keeps your voice healthy, Pentatonix shows what a great voice can do.",[44,48,49],{},[50,51],"img",{"alt":52,"src":53},"","\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-1.jpg",[39,55,57],{"id":56},"the-experience","The Experience",[44,59,60],{},"I built an interactive microsite that invited users to enter the sweepstakes while exploring content about the partnership. The design leaned into rich photography and smooth JS-driven animations that gave the whole experience a premium, music-industry feel.",[62,63,64],"blockquote",{},[44,65,66],{},"The best brand partnerships feel obvious in hindsight, like they were always meant to be together.",[44,68,69],{},[50,70],{"alt":52,"src":71},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-2.jpg",[39,73,75],{"id":74},"visual-storytelling","Visual Storytelling",[44,77,78],{},"Every section of the site was designed to flow like a narrative, from the hero moment introducing the partnership, through the sweepstakes entry, to the product spotlight. Custom animations tied it all together.",[44,80,81],{},[50,82],{"alt":52,"src":83},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-3.jpg",[44,85,86],{},[50,87],{"alt":52,"src":88},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-4.jpg",[39,90,92],{"id":91},"the-stack","The Stack",[94,95,96,104,110,116],"ul",{},[97,98,99,103],"li",{},[100,101,102],"strong",{},"Custom HTML5 and CSS3"," with hand-crafted animations and transitions",[97,105,106,109],{},[100,107,108],{},"PHP backend"," handling sweepstakes entries, validation, and winner selection",[97,111,112,115],{},[100,113,114],{},"JavaScript animations"," creating scroll-driven visual moments throughout",[97,117,118,121],{},[100,119,120],{},"Responsive design"," ensuring the experience felt great on every device",[44,123,124],{},[50,125],{"alt":52,"src":126},"\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fscreenshot-5.jpg",[39,128,130],{"id":129},"the-results","The Results",[44,132,133],{},"The campaign successfully drove sweepstakes entries while reinforcing Ricola's brand positioning around natural wellness. The Pentatonix partnership gave the campaign cultural relevance and shareability that a standalone promotion couldn't match.",{"title":52,"searchDepth":135,"depth":135,"links":136},2,[137,138,139,140,141],{"id":41,"depth":135,"text":42},{"id":56,"depth":135,"text":57},{"id":74,"depth":135,"text":75},{"id":91,"depth":135,"text":92},{"id":129,"depth":135,"text":130},[143,144,145,146],"HTML5","CSS3","PHP","JS animations","\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fcover.jpg","2016-12-10T06:00:00+0000","md",{},"An interactive sweepstakes experience celebrating natural voices through a partnership between Ricola and Pentatonix.","Ricola + Pentatonix | Work | Mark Spirek","\u002Fportfolio\u002Fricola-pentatonix",{"title":33,"description":52},"portfolio\u002Fricola-pentatonix","3r5a_vfm7rhrwPtSB-JkK4n7NdZzgQsyDZB1qSQXfm8",1788901049444]