[{"data":1,"prerenderedAt":137},["ShallowReactive",2],{"settings":3,"portfolio-inspire-energy":31},{"id":4,"apple_touch_icon":5,"cv":6,"default_meta_image":7,"default_meta_image_alt":8,"email":9,"extension":10,"external_links":11,"favicon":21,"favicon_png":22,"location":23,"logo_dark":24,"logo_light":24,"meta":25,"name":26,"round_logo":27,"site_url":28,"stem":29,"__hash__":30},"settings\u002Fsettings.yml","\u002Fimages\u002Fapple-touch-icon.png","\u002Fmark-spirek-resume.pdf","\u002Fimages\u002Fog-ms.png","Mark Spirek, AI + growth systems","mark@markspirek.com","yml",[12,15,18],{"url":13,"text":14},"https:\u002F\u002Fgithub.com\u002Fmspirek","GitHub",{"url":16,"text":17},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmspirek\u002F","Linkedin",{"url":19,"text":20},"https:\u002F\u002Ffocusstate.com",":focus state","\u002Ffavicon.svg","\u002Fimages\u002Ffavicon-32.png","Austin, TX","\u002Fimages\u002Flogos\u002Favatar.jpeg",{},"Mark Spirek",true,"https:\u002F\u002Fmarkspirek.com","settings","-NgLmQcZCLb8UuBzHIgaqY01HVxlOIncFQJniBnRPlg",{"id":32,"title":33,"blurb":34,"body":35,"categories":124,"cover_image":127,"date":128,"description":52,"extension":129,"meta":130,"meta_description":131,"meta_title":132,"navigation":27,"path":133,"seo":134,"stem":135,"__hash__":136},"portfolio\u002Fportfolio\u002Finspire-energy.md","Inspire Energy","A marketing email campaign for Inspire Energy, connecting people who want to do good with clean energy products that are good for the planet.",{"type":36,"value":37,"toc":117},"minimark",[38,43,47,54,58,61,67,72,76,105,110,114],[39,40,42],"h2",{"id":41},"the-mission","The Mission",[44,45,46],"p",{},"Inspire Energy connects people who want to make a difference with clean energy products. The challenge was to create an email campaign that communicated their mission authentically, without the preachy tone that plagues so many green-energy brands.",[44,48,49],{},[50,51],"img",{"alt":52,"src":53},"","\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fscreenshot-2.png",[39,55,57],{"id":56},"the-campaign","The Campaign",[44,59,60],{},"I designed a series of marketing emails that balanced environmental messaging with practical value. Each email had a clear purpose, whether that was onboarding new customers, highlighting impact metrics, or promoting seasonal offers, and felt genuinely helpful rather than spammy.",[62,63,64],"blockquote",{},[44,65,66],{},"Great email design is about respect. Respect the inbox, respect the reader's time, and give them something worth opening.",[44,68,69],{},[50,70],{"alt":52,"src":71},"\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fscreenshot-3.png",[39,73,75],{"id":74},"the-details","The Details",[77,78,79,87,93,99],"ul",{},[80,81,82,86],"li",{},[83,84,85],"strong",{},"Branded email templates"," with consistent visual language across the series",[80,88,89,92],{},[83,90,91],{},"Responsive HTML email"," that rendered perfectly across all major clients",[80,94,95,98],{},[83,96,97],{},"Clear CTAs"," driving action without overwhelming the reader",[80,100,101,104],{},[83,102,103],{},"Impact storytelling"," making abstract environmental benefits feel tangible and personal",[44,106,107],{},[50,108],{"alt":52,"src":109},"\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fscreenshot-1.png",[39,111,113],{"id":112},"the-impact","The Impact",[44,115,116],{},"The email campaign gave Inspire Energy a polished, professional communication channel that reinforced their brand at every touchpoint. Open rates and click-throughs improved significantly over their previous templates, and the consistent design language built trust with subscribers over time.",{"title":52,"searchDepth":118,"depth":118,"links":119},2,[120,121,122,123],{"id":41,"depth":118,"text":42},{"id":56,"depth":118,"text":57},{"id":74,"depth":118,"text":75},{"id":112,"depth":118,"text":113},[125,126],"Email Campaign","Branding","\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fcover.png","2016-07-04T05:00:00+0000","md",{},"A branded email marketing campaign for Inspire Energy focused on clean energy and environmental impact.","Inspire Energy | Work | Mark Spirek","\u002Fportfolio\u002Finspire-energy",{"title":33,"description":52},"portfolio\u002Finspire-energy","lvjIbW52nEWZCjbSr0J2sVQXDUgQs3wnlnrrd948IDo",1788901049539]