[{"data":1,"prerenderedAt":178},["ShallowReactive",2],{"settings":3,"work":31,"portfolio-items":45},{"id":4,"apple_touch_icon":5,"cv":6,"default_meta_image":7,"default_meta_image_alt":8,"email":9,"extension":10,"external_links":11,"favicon":21,"favicon_png":22,"location":23,"logo_dark":24,"logo_light":24,"meta":25,"name":26,"round_logo":27,"site_url":28,"stem":29,"__hash__":30},"settings\u002Fsettings.yml","\u002Fimages\u002Fapple-touch-icon.png","\u002Fmark-spirek-resume.pdf","\u002Fimages\u002Fog-ms.png","Mark Spirek, AI + growth systems","mark@markspirek.com","yml",[12,15,18],{"url":13,"text":14},"https:\u002F\u002Fgithub.com\u002Fmspirek","GitHub",{"url":16,"text":17},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmspirek\u002F","Linkedin",{"url":19,"text":20},"https:\u002F\u002Ffocusstate.com",":focus state","\u002Ffavicon.svg","\u002Fimages\u002Ffavicon-32.png","Austin, TX","\u002Fimages\u002Flogos\u002Favatar.jpeg",{},"Mark Spirek",true,"https:\u002F\u002Fmarkspirek.com","settings","-NgLmQcZCLb8UuBzHIgaqY01HVxlOIncFQJniBnRPlg",{"id":32,"experience":33,"extension":10,"meta":34,"meta_description":35,"meta_image":33,"meta_title":36,"projects":33,"recommendations":33,"skills":33,"slices":37,"stem":43,"summary":33,"__hash__":44},"pages\u002Fpages\u002Fwork.yml",null,{},"Ecommerce, product, campaign, and platform work built by Mark Spirek for major brands and growing businesses.","Case Studies | Mark Spirek",[38],{"type":39,"eyebrow":40,"header":41,"subheader":42},"hero","Case studies \u002F proof over promises","Things I shipped.","Stores, platforms, campaigns, and products that had a number to hit. The strategy mattered. So did the production detail.","pages\u002Fwork","bvw-GA0t1To01aAdB_LbWOqLa2r-vwS0qkOAFn69vxE",[46,57,65,74,82,93,102,110,119,128,136,143,152,159,169],{"stem":47,"title":48,"blurb":49,"categories":50,"date":55,"cover_image":56},"portfolio\u002Fwelchs-juicefuls","Welch's Juicefuls: Unmute Your Fruit","A cross-platform sweepstakes campaign with Spotify integration that drove a 25% sales lift and 89% increase in new shoppers for Welch's Juicefuls.",[51,52,53,54],"Vue","Nuxt","Spotify API","Sweepstakes","2024-01-15T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fwelchs-juicefuls\u002Fcover.jpg",{"stem":58,"title":59,"blurb":60,"categories":61,"date":63,"cover_image":64},"portfolio\u002Fpg-instacart","P&G + Instacart","P&G wanted to offer regional grocery stores the ability to drive traffic to their Instacart sites while also putting the focus on P&G products.",[51,52,62],"Tailwind","2021-05-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fpg-instacart\u002Fcover.jpg",{"stem":66,"title":67,"blurb":68,"categories":69,"date":72,"cover_image":73},"portfolio\u002Fpg-grocery-rewards","P&G Grocery Rewards","Transforming 70+ one-off promotional microsites into a unified rewards platform with receipt validation, account management, and loyalty features.",[51,70,71],"Node.js","API Integration","2021-03-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fpg-grocery-rewards\u002Fcover.png",{"stem":75,"title":76,"blurb":77,"categories":78,"date":80,"cover_image":81},"portfolio\u002Fcheers-to-the-host","Cheers To The Host","To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.",[51,62,79],"Wordpress","2020-10-20T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fcheers-to-the-host\u002Fcover.jpg",{"stem":83,"title":84,"blurb":85,"categories":86,"date":91,"cover_image":92},"portfolio\u002Fairfare-snacks","Airfare","Helping an e-commerce startup evolve from a basic Shopify store into a full-featured subscription platform for health-conscious travelers.",[87,88,89,90],"Shopify","Liquid","ReCharge","JavaScript","2020-09-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fairfare-snacks\u002Fcover.jpg",{"stem":94,"title":95,"blurb":96,"categories":97,"date":100,"cover_image":101},"portfolio\u002Fwonder-tastykake","Wonder & Tastykake: Deploy the Joy","A patriotic campaign platform for the USO and Flowers Foods that let customers send messages of support to active troops, with over 3 million messages sent.",[51,98,99],"PHP","JS Animations","2020-07-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fwonder-tastykake\u002Fcover.png",{"stem":103,"title":104,"blurb":105,"categories":106,"date":108,"cover_image":109},"portfolio\u002Fpg-olympic-games","P&G Olympic Games","P&G wanted to establish more brand presence in a fun way and educate consumers about their product lines and how they can be used together as part of a regimen. We gave them a series of their own branded games.",[51,107],"Laravel","2020-06-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fpg-olympic-games\u002Fcover.jpg",{"stem":111,"title":112,"blurb":113,"categories":114,"date":117,"cover_image":118},"portfolio\u002Fvictoria-fine-foods","Victoria Fine Foods","A premium brand website for Victoria Fine Foods featuring recipe filtering, ingredient comparison tools, and a sophisticated design system built on a white-label framework.",[51,115,116],"CMS","Component Library","2019-04-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fvictoria-fine-foods\u002Fcover.png",{"stem":120,"title":121,"blurb":122,"categories":123,"date":126,"cover_image":127},"portfolio\u002Fortega-com","Ortega.com","A full website redesign for Ortega bringing their Mexican food products to life with recipes, product information, and a bold visual refresh.",[124,125],"HTML5","CSS3","2018-01-10T06:00:00+0000","\u002Fimages\u002Fportfolio\u002Fortega-com\u002Fcover.png",{"stem":129,"title":130,"blurb":131,"categories":132,"date":134,"cover_image":135},"portfolio\u002Fricola-pentatonix","Ricola + Pentatonix: Natural Voices Sweepstakes","A sweepstakes campaign pairing Ricola with Pentatonix to celebrate natural voices and drive brand engagement through interactive experiences.",[124,125,98,133],"JS animations","2016-12-10T06:00:00+0000","\u002Fimages\u002Fportfolio\u002Fricola-pentatonix\u002Fcover.jpg",{"stem":137,"title":138,"blurb":139,"categories":140,"date":141,"cover_image":142},"portfolio\u002Fblue-bunny","Blue Bunny","A vibrant, playful website for Blue Bunny Ice Cream that brought their brand personality to life with bold visuals and interactive product exploration.",[124,125,107],"2016-09-02T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fblue-bunny\u002Fcover.jpg",{"stem":144,"title":145,"blurb":146,"categories":147,"date":150,"cover_image":151},"portfolio\u002Finspire-energy","Inspire Energy","A marketing email campaign for Inspire Energy, connecting people who want to do good with clean energy products that are good for the planet.",[148,149],"Email Campaign","Branding","2016-07-04T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Finspire-energy\u002Fcover.png",{"stem":153,"title":154,"blurb":155,"categories":156,"date":157,"cover_image":158},"portfolio\u002Ffisher-nuts","Fisher Nuts","A clean, appetizing website for Fisher Nuts showcasing their product line with recipe integration and a focus on natural ingredients.",[124,125],"2016-03-04T06:00:00+0000","\u002Fimages\u002Fportfolio\u002Ffisher-nuts\u002Fcover.png",{"stem":160,"title":161,"blurb":162,"categories":163,"date":167,"cover_image":168},"portfolio\u002Fst-james-of-london","St James of London","A refined ecommerce experience for a luxury men's grooming brand, blending elegant design with seamless shopping.",[164,165,166],"Ecommerce","Web Design","UI\u002FUX","2016-03-01T06:00:00+0000","\u002Fimages\u002Fportfolio\u002Fst-james-of-london\u002Fcover.png",{"stem":170,"title":171,"blurb":172,"categories":173,"date":176,"cover_image":177},"portfolio\u002Fplaytunes-for-android","PlayTunes for Android","A simple, beautiful music player for Android that lets you listen to songs, browse artists and albums, and create playlists, all for free.",[174,175,166],"Android Development","Interaction Design","2015-08-01T05:00:00+0000","\u002Fimages\u002Fportfolio\u002Fplaytunes-for-android\u002Fcover.png",1788901048767]